Originally posted September 30, 2020.
Rumors are branding and marketing too. 2 rumors that dictated how I personally dealt with a product. Both were false but the damage had been done.
#BrandingTip 6572 Visibility is one of the best branded marketing tactics you can employ. I have long said that visibility is the key to success. That phrase, followed by, “…be seen” has actually been a foundational slogan for my business for years. Because I truly believe it. A business will not find success without being […]
“Wow, you gone charge me that much? Man, I thought we were friends!”
Never say “all you gotta do is”. No matter how easy you think it is to create a design, there are behind the scene tasks that you will never know about. You don’t say to a plumber “all you gotta do is put in some new pipes” you don’t say to a pilot “all you gotta do is land over there”, so don’t tell your designer “all you gotta do is change the font”.
So you went on that $5 site and got you a crispy new logo, huh? Yes, I can tell. A professional designer wouldn’t have you out here looking like that. There was no research, sketching, or color theory involved in the creaton of your logo.
So here, I’m gonna give you the reality, versus what you believe to be true about what it is that I do. Im gonna do this by breaking down the imaginary phone call above and giving the real life anatomy of the conversation.
How much does it cost to start branding yourself or your business? Of course if you want a logo, marketing materials, website, and such, you’re gonna need to hire a Graphic Designer or Brand Strategist: but here I’m gonna give you 5 free things you can do to brand your company before you send that deposit to the designer.