Never say "all you gotta do is". No matter how easy you think it is to create a design, there are behind the scene tasks that you will never know about. You don't say to a plumber "all you gotta do is put in some new pipes" you don't say to a pilot "all you gotta do is land over there", so don't tell your designer "all you gotta do is change the font".
So you went on that $5 site and got you a crispy new logo, huh? Yes, I can tell. A professional designer wouldn’t have you out here looking like that. There was no research, sketching, or color theory involved in the creaton of your logo.
So here, I’m gonna give you the reality, versus what you believe to be true about what it is that I do. Im gonna do this by breaking down the imaginary phone call above and giving the real life anatomy of the conversation.
How much does it cost to start branding yourself or your business? Of course if you want a logo, marketing materials, website, and such, you’re gonna need to hire a Graphic Designer or Brand Strategist: but here I’m gonna give you 5 free things you can do to brand your company before you send that deposit to the designer.