The Best Job I Never Got
I thought I failed a web design assessment because I wasn’t fast enough. Looking back, I realized I failed because I couldn’t design a website without first understanding the business behind it. That disappointing moment became the turning point that reshaped my career, led to the Clarity Blueprint, and changed the way I build websites forever.
Clarity Eliminates Confusion and Revisions
Most website revisions don’t happen because the design is wrong. They happen because the strategy was never clear to begin with. Here’s why every website project I build now starts with a Blueprint Clarity Session, and how clarity at the beginning saves hours of confusion, revisions, and second-guessing later.
Why Building Website Systems Means Studying a Lot More Than Web Design
The biggest lie in web design is that it’s about websites.
It’s not.
It’s about people.
The websites are just where the psychology shows up.
That’s the rabbit hole nobody warns you about.
👇🏾
Somewhere Along the Way, I Lost My Neck
A story of necklessness, perspective, and of course, systems. Getting older means changing your perspective and sometimes losing body parts that we take for granted. Maybe it’s the beard.
Nobody Was Looking at the Seats
People at a car show may admire the paint first, but the real conversations always happen under the hood. It reminded me that businesses aren’t much different. A beautiful website gets attention, but it’s the systems underneath that actually keep your business moving. Here’s what a Saturday at a car show taught me about client flow.
If Booking an Appointment With You Feels Like Applying for a Mortgage, We’ve Got a Problem.
If I can order food, get an Uber, transfer money, and buy concert tickets from my phone at 11:37 PM while wearing balling shorts, I should be able to book an appointment with your business without getting a new pen pal (do people still have pen pals?).
Your Website Ain’t Supposed to Be Pretty
Most business owners think their website’s job is to look good. I disagree. A website should answer questions, book appointments, capture leads, and help bring in clients while you’re busy running your business. If your website isn’t working after you’ve called it a night, it might be time to stop thinking about design and start thinking about systems.
How My 18-Year-Old Niece Accidentally Changed the Way I Think About My Career
Allow me to reintroduce myself! Thanks to my niece Megan, I finally have a clarity that I’ve been chasing without even knowing it.
Lessons I’ve Learned as a Web Designer (So You Don’t Have To)
Most bad websites aren’t ugly—they’re confused. After years of designing sites for service professionals, I’ve learned that asking the right questions and prioritizing function over looks is what separates a website that sits there from one that actually books clients.
The Instagram Trap: Likes Don’t Pay Retainers
Let’s talk about the elephant in your analytics—your Instagram looks busy as hell, but your bank account didn’t get the memo that it should match. You post. You tag. You hashtag like a damn poet. You get the hearts, the “Yasss, love this!” comments, and a few shares here and there. You feel like things […]