Small Business Website Needs Must Outweigh the Owner’s Wants

Too many times small businesses hire site designers and developers with a thought in mind about the site they want, but without giving any real thought to the kind of site they truly need. Here I have compiled a list of site types to assist with making that decision. 

Why You Need So Many Different Files With Your New Logo

Ding! There’s the email notification you’ve been waiting for. You’ve been working with the designer for weeks to get your new logo perfect and he has finally sent the files. Ding! Wait, there’s a second email? Ding! WTH? Another one?  You open the emails and see there are both color and monotone versions of your new logo […]

Visibility is Great Branding

#BrandingTip 6572 Visibility is one of the best branded marketing tactics you can employ. I have long said that visibility is the key to success. That phrase, followed by, “…be seen” has actually been a foundational slogan for my business for years. Because I truly believe it. A business will not find success without being […]

4 Tips For Working With Graphic Designers

Never say “all you gotta do is”. No matter how easy you think it is to create a design, there are behind the scene tasks that you will never know about. You don’t say to a plumber “all you gotta do is put in some new pipes” you don’t say to a pilot “all you gotta do is land over there”, so don’t tell your designer “all you gotta do is change the font”.

Hiring a Logo Designer: Expectations versus Reality

So here, I’m gonna give you the reality, versus what you believe to be true about what it is that I do. Im gonna do this by breaking down the imaginary phone call above and giving the real life anatomy of the conversation.

5 FREE Ways to Make Your Brand Appear More Professional

How much does it cost to start branding yourself or your business? Of course if you want a logo, marketing materials, website, and such, you’re gonna need to hire a Graphic Designer or Brand Strategist: but here I’m gonna give you 5 free things you can do to brand your company before you send that deposit to the designer.