Ding! There’s the email notification you’ve been waiting for. You’ve been working with the designer for weeks to get your new logo perfect and he has finally sent the files. Ding! Wait, there’s a second email? Ding! WTH? Another one? You open the emails and see there are both color and monotone versions of your new logo […]
Rumors are branding and marketing too. 2 rumors that dictated how I personally dealt with a product. Both were false but the damage had been done.
#BrandingTip 6572 Visibility is one of the best branded marketing tactics you can employ. I have long said that visibility is the key to success. That phrase, followed by, “…be seen” has actually been a foundational slogan for my business for years. Because I truly believe it. A business will not find success without being […]
“Wow, you gone charge me that much? Man, I thought we were friends!”
Never say “all you gotta do is”. No matter how easy you think it is to create a design, there are behind the scene tasks that you will never know about. You don’t say to a plumber “all you gotta do is put in some new pipes” you don’t say to a pilot “all you gotta do is land over there”, so don’t tell your designer “all you gotta do is change the font”.