Why the Hell Do I Need So Many Different Files With My New Logo

Ding! There’s the email notification you’ve been waiting for. You’ve been working with the designer for weeks to get your new logo perfect and he has finally sent the files. Ding! Wait, there’s a second email? Ding! WTH? Another one? You open the emails and see there are both color and monotone versions of your new logo […]
5 Changes That’ll Make a Big Difference With Your Logo Design

So you went on that $5 site and got you a crispy new logo, huh? Yes, I can tell. A professional designer wouldn’t have you out here looking like that. There was no research, sketching, or color theory involved in the creaton of your logo.
Hiring a Logo Designer: Expectations versus Reality

So here, I’m gonna give you the reality, versus what you believe to be true about what it is that I do. Im gonna do this by breaking down the imaginary phone call above and giving the real life anatomy of the conversation.