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the silent client killer: 5 branding mistakes that make you look untrustworthy
(…even when you’re the best at what you do)
Some clients want fast.
Some clients want cheap.
My wife wanted it right.
That made her my most challenging client. Not because she was difficult, but because she knew exactly what she wanted, exactly what she didn't want, and because if I missed the mark, I'd hear about it over dinner.

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