portfolio
logo design.
brand identity design
Black Pearls Society
Led a full rebrand for this client, starting with a new visual identity and extending across all brand touchpoints. This included designing a modern, versatile logo, developing merchandise and promotional materials, and creating a cohesive online presence with a fully redesigned website. I also crafted all on-site copy to reflect the updated tone and positioning, ensuring a consistent and compelling brand voice across platforms. The result is a refreshed, professional brand that speaks clearly to its audience and supports long-term growth.
brand strategy & identity design
D'Vine 2 the Nines
Led the complete brand development for this startup, guiding the process from initial strategy through to a successful launch. The project began with an in-depth discovery phase to define the brand’s mission, target audience, and competitive positioning. From there, I created a full brand identity system, including a comprehensive brand guide to ensure consistency across all platforms. Deliverables included a custom-designed logo, professional business cards, a retractable event banner, and a multi-page brochure to support outreach and engagement efforts. I also developed a suite of branded social media templates to maintain a cohesive digital presence, and designed and built a fully responsive website that reflects the brand’s personality, communicates its value, and drives user action.
event branding
NC A&T State University Alumni Foundation Greatest Homecoming on Earth
Developed the logo for the NC A\&T State University Alumni Foundation, which led to a multi-year partnership designing the branding for their annual homecoming event for the last 4 years. This included creating a cohesive visual identity used across hotel key cards, buttons, shopping bags, website banners, and more. Each year, I also design and lay out the official commemorative booklet distributed to students, alumni, faculty, staff, and game attendees.
website
Total Image Clothiers
With a booking website that takes deposits and integrates with the calendar crossing off booked days, Total Image Clothiers' website finally matches the experience
website
Rhodium 45 Cigars
Premium site for premium cigars. You can almost smell the smoke when you visit.
Full Brand Identity
Hot Dog Central Food Truck
Allowing customers to locate the truck, place mobile orders, and pay before they get there with POS integration, so their food is ready upon arrival. Did someone say Cha-Ching?
Brand Strategy with Identity
TLC Early Childhood Consulting
The colors will attract you but you'll stay for the content. Passion drives but strategy is the navigator.
